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Graduate Programs :

  MA in Communications with Concentration in Business

For professionals in numerous fields including management, marketing, public relations, advertising, journalism, broadcast media, and politics, communication skills are the essential tools of their professional lives.

SIU's Business Communication concentration, offered at the London Campus, is particularly appropriate for students who wish to develop communication skills for advertising, marketing, or public relations. The 36-credit, two semester program emphasizes practical communication skills, both oral and written, necessary for success in the business world. The international emphasis of the program is found in all subject areas covered and provides a valuable basis for those who seek careers in international business.

Admission Requirements: A bachelor's degree or its equivalent. No particular field of undergraduate study is required. Students should, however, have a good level of English language skills, both spoken and written. English as a Foreign Language courses are offered to prepare those students who may need them for this program. TOEFL score of 550 is expected.

Graduation Requirements: In addition to the graduation requirements for all graduate students candidates for the MA in Communications with Concentration in Business must complete the following:

  1. A minimum of 36 semester credits at the graduate level, composed of the courses listed below or substitutes approved by the Program Advisor.

  2. A final comprehensive examination or, subject to the decision of the Program Advisor, a thesis requiring a formal oral defense in lieu of the comprehensive examination. The thesis is in addition to the 36 credit hour requirement. Distance learning students may petition to take the comprehensive exam in written form.

MA - Communications (Business Concentration) Courses
   
  Required Core Courses Credits
CO 500 Principles of Mass Communication 3
CO 501 International Advertising 3
CO 502 Publicity Programs 3
CO 505 Principles of Public Relations 3
CO 510 Promotional Writing for Media 3
CO 512 Presentational Skills: Oral Communications for
Professionals
3
BA 522 International Marketing 3
BA 525 Industrial Marketing 3
BA 570 Management Communication 3
BA 558 Techniques of Negotiation 3
BA 589 Research Methods & Analysis 3
IT 576 IT Applications in Business 3
     
 

Total credits required:   

36
 
 
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