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Undergraduate Programs :
BBA
- International Business -
Concentration in Marketing
Marketing is
a dynamic profession offering a particularly wide range
of opportunities for students with creative and
organizational abilities. In addition to business
acumen, successful marketing managers possess insight
into and understanding of the environment in which their
business operates. For this reason, SIU's program in
Marketing includes not only instruction in marketing and
advertising techniques and practice, but also provides
the student with a solid background in the principles of
business administration and the application of economics
and psychology to marketing. Students who have
concentrated their studies in marketing may expect to
find employment in distribution, advertising, sales,
management or market research.
The
Marketing concentration is offered at SIU's
London,
Paris,
Madrid,
Florida and
Heidelberg
campuses.
Students must fulfill all
requirements including the core courses required for
the BBA in International Business as well as the
following:
Click
here of BBA -
International Business courses.
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