|
Diploma & Certificate Programs :
 MARKETING MANAGEMENT
| 1. CERTIFICATE IN MARKETING |
|
The Certificate course introduces students to
the useful business philosophy of Marketing and offers students the opportunity to develop
a Marketing approach to the overall functioning of a business.
|
| Duration of Course : One
academic term; September to December or January to June. |
| Entry requirements : |
- 5GCSEsatgradesA, B, C or equivalent or
- A suitable BTEC National Award or
- High School Leaving Certificate/Diploma
or
- LCC Certificate in Business
Studies or
- Any other qualification equivalent to one of the above.
|
| Professional/examining body: The
Institute of Commercial Management (ICM). Examinations: June and
December. |
| Subjects : |
- International Business Communications
- Principles of Marketing
- Principles and Practice of Public Relations
- Quantitative Methods for Managers
- Principles and Practice of Advertising
|
|
| 2. DIPLOMA IN MARKETING |
|
The Diploma level course concentrates on
areas of study where administrative or managerial expertise is developed. Students seeking
a career in Marketing must be in a position to understand the likely impact of internal
and external factors and this course will seek to train students in these areas.
|
| Duration of Course : One
academic term; September to December or January to June. |
| Entry requirements : |
- The Certificate in Marketing (ICM) or
- ICM
Certificate in Marketing or
- HND/HNC or suitable BTEC
National Award or
- Minimum 3 years' experience in sales
or marketing management or
- Any other qualifications equivalent to one of the above
|
| Examining body: The
Institute of Commercial Management (ICM) Examinations: June and December. |
| Subjects : |
- Marketing Management
- Customer Care and Service
- Buyer Behaviour and Consumerism
- Management Theory and Practice
- Information Technology for Marketing Management
|
|
| 3. GRADUATE DIPLOMA IN MARKETING |
|
A very practical course placing the emphasis
on Marketing decision making, strategic planning and control. A series of case studies are
used to highlight the major areas of interest to Marketing managers and students are
prepared for the challenges of further studies at Postgraduate level or for a rewarding
career in Marketing Management.
|
| Duration of the Course: Each
level can be completed in one academic term, September to December or January to June. |
| Entry Requirements: |
- Five GCSEs at grades A, B, C or equivalent, or
- A suitable BTEC National Award, or
- High School Leaving Certificate/Diploma, or
- LCC Certificate in Business Studies
- Any other qualifications equivalent to one of the above.
|
| Professional/examining body: The
Institute of Commercial Management (ICM). Examinations: June and
December. |
| Subjects : |
- International Marketing
- Finance of International Operations
- Marketing Research
- Strategic Marketing Planning
- Marketing Policy and Strategy
(Case Study)
|
|
| 4. DIPLOMA
IN INTERNATIONAL MARKETING |
|
The purpose of this course is to
provide students interested in marketing, with the knowledge and skills that will enable
them to operate effectively within a company in their own country, in marketing to other
countries, or working within an international marketing operation.
|
| Duration of
the Course: One academic year, September to June or January to December (with a
long summer break). |
| Entry
Requirements: |
- 5 GCSEs/GCE O levels, or
- High School Leaving Certificate/Diploma, or
- LCC Certificate in Business Studies, or
- Relevant experience for applicants 23 years of age or over
|
| Examining
body: The Institute of Commercial Management (ICM) Examinations:
June and December. |
| Subjects : |
- The Principles of Marketing
- Quantitative Methods for Managers
- International Management
- Customer Care and Service
- International Business Communications
|
- Marketing Internationally
- Finance and International Operations
- Export/Import Practice
- Marketing in Practice
- International Promotions
|
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