| 1. DIPLOMA IN ADVERTISING AND PUBLIC
RELATIONS PRACTICE |
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The This one year course is designed to
provide students with a clear appreciation of the complex world of the media, acquaint
them with the most popular public relations techniques and introduce them to the growing
importance of information technology to media planning.
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| Duration of Course : One
academic year: September to June or, January to December. |
| Entry requirements : |
- LCC Certificate in Business Studies, or
- 5 GCSE's/GCE's including English, or
- High School Leaving Certificate/Diploma, or
- Relevant experience for applicants 23 years of age or over
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| Professional/examining body: London
City College sets the examinations for external moderation. Examinations:
June and December. |
| Subjects : |
- Fundamentals of Marketing
- International Business Communications
- Principles and Practice of Public Relations and Advertising
- Managing Customer Care and Service
- Quantitative Methods for Managers
- Strategic Marketing and Management Planning
- International Promotions and Direct Marketing (Case-Study)
- Campaign Planning and Control
- Marketing and Advertising Research
- Buyer Behaviour and Consumerism
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Every decision made by management will have an impact on the financial situation of an organisation. Well qualified personnel in the areas of Accounting and Finance are extremely valuable and the courses offered by London City College address
the needs of Corporations in these areas. We have selected the following specialist programmes of study, |
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- Certificate in Accounting and Finance (ICM).
- Diploma in Accounting and Finance (ICM).
- Advanced Diploma in Accounting and Finance (ICM)
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| Duration of the
Course : Each level can be completed in one academic
term. September to December or January to June. |
| Entry
Requirements: |
- Five GCSEs at grades A,B,C or equivalent, or
- A suitable BTEC National Award, or
- High School Leaving Certificate/Diploma,
or
- LCC Certificate in Business
Studies
- Any other qualifications equivalent to one of the above.
|
| Professional/Examining
Body: The Institute of Commercial Management (ICM). Examinations:
June and December. |
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| Subjects : |
LEVEL I (CERTIFICATE)
- Accounting I
- Numeracy and Statistics
- International Business
Communications
- Business Management
and Administration
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LEVEL II (DIPLOMA)
- Accounting II
- Cost Accounting
- Business Law
- Computer Appreciation
and Applications
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LEVEL III (ADVANCED DIPLOMA)
- Accounting III
- Auditing and Taxation,
- Financial Management
- Management Theory and
Practice
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