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Undergraduate
Programs :
Entry requirements:
Applicants will be admitted to the course on the
basis of the following criteria:
BA (Hons) in Business
Administration / Marketing
Awarded by
University of Portsmouth, UK
The
University of Portsmouth has been a provider of
higher education for 137 years. Since its
foundation in 1869, the institution has grown
considerably and has built its reputation as a
centre of academic excellence.
The University of Portsmouth has maintained its
commitment to promoting and maintaining excellence
in teaching, research and scholarship across a
wide range of disciplines. The University of
Portsmouth has an excellent record of graduate
employment. The University also has strong links
with global companies like VT Group, Lockheed
Martin and Standard Life.
About the Programme
The programme is intended for those seeking a
career in business and/or marketing. It arms
students with the knowledge and disciplines
required for the effective running of the
business. The programme also satisfies the
growing demand for in-depth study and a high
degree of specialisation in marketing. It is
highly professional and aims to train and
prepare students with a blend of educational
knowledge and practical experience. At the end
of the programme, students will have:
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An integrated education in the respective
specializations that will meet current
organizational needs
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A framework for understanding organizations and
interpreting their diverse relationships in a
dynamic and international environment
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An understanding of change and enterprise as
constants in business and society and their
positive handling as an integral part of
business learning
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A sound theoretical knowledge and practical
skills relating to the marketing function
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An overview of the fast-moving knowledge-based
business environment and develop an awareness of
current marketing and financial management
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The ability to identify and analyse business
problems, collect relevant data so that
business, marketing plans and policies can be
effectively formulated and implemented
Programme Structure
Students have to complete the following modules:
Year 1 (Diploma in Business Administration of
Informatics Institute)
W1001 Principles of Management
W1002 Principles of Quantitative Methods
W1003 Principles of Accounting
W1004 Principles of Business Communication
W1005 Accounting
W1006 Economics
W1007 Management I
W1008 Marketing
Year 2 (Advanced Diploma in Business
Administration of Informatics Institute)
W2001 Principles of Business Law
W2002 Quantitative Methods
W2003 Information Technology Management
W2004 Managerial Economics
W2005 Business Finance
W2006 Consumer Behaviour
W2007 Human Resource Management
W2008 Marketing Research
Year 3 (University of Portsmouth)
Students have to complete the following modules,
which include core subjects (these vary according
to which degree is studied):
Core Modules
Strategic Management
International Marketing Analysis
Cross Cultural Awareness for the International
Managers
Entrepreneurship & Enterprise
Dissertation
Specialist Modules:
Business Administration
Management Futures
Marketing Communications Strategy
Human Resource Management: Development and Debates
Marketing
Management Futures
Marketing Strategy
Direct & Database Marketing
Marketing Communications Strategy
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