Undergraduate Programs :

• Diploma & Advanced Diploma in Hospitality Management ( 2 years with 6 months internship)
• BSc (Hons) in Business Administration (Marketing) - 3 years - University of Wales, UK
• BA (Hons) in Business Administration / Marketing - 3 years - University of Portsmouth, UK

Entry requirements:

Applicants will be admitted to the course on the basis of the following criteria:

• 12th class (10+2) with good grades

BSc (Hons) in Business Administration (Marketing)
Awarded by University of Wales, UK 

The University of Wales, which was founded by Royal Charter in 1893, is a large and distinctive federal University currently comprising ten Member Institutions, whose activities it exists to support and which are closely involved in its governance.

About the Programme

This programme is intended for those seeking a career in Business Administration and / or Marketing. It arms prospective executives with the knowledge and disciplines required for the effective running of the business. The programme also satisfies the growing demand for a course offering in-depth study and a high degree of specialization. It is highly professional and aims to train and prepare managers with a blend of educational knowledge and practical experience. At the end of the programme, students will have:

• Sound theoretical knowledge and practical skills relating to marketing function.

• A high level of interpersonal and mass communication skills, the capacity for self-development, and the capacity to respond to changes in business environment.

• The ability to identify and analyse business problems, collect relevant data so that business, marketing plans and policies can be effectively formulated and implemented.

Programme Structure

Students have to complete the following modules:

Year 1 (Diploma in Business Administration of Informatics Institute)
W1001 Principles of Management
W1002 Principles of Quantitative Methods
W1003 Principles of Accounting
W1004 Principles of Business Communication
W1005 Accounting
W1006 Economics
W1007 Management I
W1008 Marketing

Year 2 (University of Wales)
WA201 Principles of Business Law
WA202 Quantitative Methods
WA203 Human Resource Management
WA204 Information Technology Management
WA205 Consumer Behaviour
WA206 Business Finance
WA207 Marketing Research
WA208 Managerial Economics

Year 3 (University of Wales)
WA301 Marketing Communication Strategy
WA302 Strategic Management
WA303 SMM - Planning & Control
WA304 SMM - Analysis & Decision Making
WA305 Marketing of Services
WA307 International Marketing Strategy
WA400 Dissertation

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