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Post Graduate
Programs
Master of Arts (MA) in
Marketing
Awarding Body:
Liverpool John Moores University (LJMU)
Duration: 12 months
The MA in Marketing
aims to develop in students the appropriate
skills and knowledge needed to perform as a
marketing practitioner in a private, public or
non-profit organisation. he programme has been
designed to equip graduates with both a
theoretical and practical capability in
marketing. In recognition of the changing needs
of business, it offers a flexible range of
options which reflect emergent needs.
The MA in Marketing has been designed to create a
deeper level of knowledge and understanding to
strategic marketing issues though facilitating
personal, academic and professional development
in students. A practitioner focus is central to
this programme. Industry-led workshops and guest
lectures, together with an emphasis on the
financial reality of marketing decision-making
are central elements of the programme.
Programme Structure
The programme is
structured in two sequential stages. Stage 1
contains eight core modules and the Masters stage
(Stage 2) comprises the dissertation. If four
modules are completed a certificate award can be
granted and if eight modules are obtained a
diploma award can be granted.
For part-time students, delivery of the programme
is structured over 4 taught semesters. During
each semester, students will study two modules
and are typically required to attend lectures on
two evenings per week and occasional weekend
workshops.
Skills Development
You will develop
analytical abilities as well as essential
managerial skills such as team working,
leadership and effective communication skills. As
part of our learning philosophy, we encourage our
students to learn through reflection on practice
and experience.
Assessment
Student assessment
will be based on a combination of continuous
assessment and end of semester examinations.
Continuous assessment will involve a number of
assessment methods, including research essays,
analysis of case studies, practical assessments
and projects. For the purpose of continuous
assessment students will be required to work
individually and in groups.
End of semester examinations will usually be
closed book, timed constrained written
examinations, which will feature a range of
question styles.
Entry Requirements
To
be considered for admission, applicants must hold:
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A
primary honours degree award of at least pass
level in a non-cognate discipline from a
recognised third level institution or equivalent
qualification
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An IELTS score of a minimum 6.0 or equivalent,
where full-time study has been conducted in a
language other than English or applicants whose
first language is not English.
Applications are also invited from non-graduates
who can demonstrate substantial experience in
marketing and whom it is felt would benefit from
the programme.
Programme Content
Stage 1
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- Principles
of Marketing
- Consumer
Buyer Behaviour & Decision Making
- Strategic
Marketing Analysis
- Relationship
Marketing
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International Marketing Management
- Integrated
Marketing Communications
- Research
Methods & Planning
- Services
Marketing
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Stage 2
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MA Award
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