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Under Graduate
Programs
BA (Hons) Marketing
Awarding Body:
Higher Education and Training Awards Council (HETAC)
Course Length: 3 Years
Marketing is an
exciting, vibrant and dynamic area impacting on
all our lives. From the major global brands to
the local corner shops, identifying customers and
meeting their needs is critical to business
survival and success. For many, this makes
marketing a particularly attractive career path,
giving ambitious individuals an opportunity to
face up to the challenge posed by an increasingly
competitive marketplace. The BA (Hons) Marketing
aims to develop student understanding of current
marketing principles in both business and non
profit contexts, together with their applications
in marketing practice. This course is designed to
meet the needs of tomorrow's marketing
professional and the range of skills fostered
will enable students to take advantage of
opportunities to progress in a career in
marketing management or a range of
sub-disciplines, such as marketing research,
account planning or customer service.
Year 1
A thorough
understanding of the key business functions is
developed accompanied by an introduction to
marketing.
Year 2
The emphasis shifts
to the marketing function with subjects more
focused on increasing knowledge in marketing
specific areas. Through the choice of one option
subject, students can add economics, law or
finance to their marketing and management
studies.
Year 3
At the final year,
students learn to develop a strategic perspective
on business in general and the marketing function
in particular. An option subject allows further
study of HRM, law or the use of databases. A
marketing project brings a strong integrative and
practical dimension to final year studies.
Structure and Content
This course balances
in-depth coverage of marketing theory and
practice with complementary study of key business
disciplines. The course thus imparts significant
business knowledge as well as a critical
appreciation of the marketing function and the
practical value of marketing models and concepts.
As the course progresses, students are provided
with a wide range of skills and knowledge, thus
enabling them to analyse quite complex marketing
scenarios and to develop competent marketing
solutions and strategies.
Career Opportunities
Students completing a
marketing degree can look towards building a
career in general marketing management, brand
management, business-to-business or
not-for-profit marketing. There are also
opportunities for careers in marketing research,
advertising, media buying and media planning.
Demand among employers for graduates with a broad
base of business knowledge plus an in-depth
knowledge of marketing is significant as
companies face ever more competitive market
environments.
Teaching and Assessment
The BA (Hons)
Marketing is taught mainly through lectures and
tutorials, with students taking responsibility
for a significant amount of study outside
scheduled class contact times. Assessed work may
consist of developing a strategic marketing plan,
a marketing evaluation (perhaps based on a case
study) an essay, or a piece of extended research.
The majority of subjects are assessed through a
combination of coursework and examination. A
final year project brings the entire course
together.
Entry Requirements
To be considered for
admission, applicants must hold:
Programme Content
Year 1
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Core
- Accounting
- Business
Administration
- Business
Maths & Research Techniques
- Economics
- Information
Technology
- Principles
of Marketing
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Year 2
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Core
- Consumer
Behaviour
- Information
Systems & Applications
- Management
- Marketing
Research
- Marketing
Practice
Options
(Choose 1)
- Business
Economics
- Business Law
- Business
Finance
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Year 3 |
Core
- Business
Policy
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International Marketing
- Marketing
Communications
- Marketing
Project
- Services
Marketing
Options
(Choose 1)
- Company Law
- Database
Design & Development
- Human
Research Management
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