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Under Graduate
Programs
BA (Hons) Marketing with
Event Management
Awarding Body:
Higher Education and Training Awards Council (HETAC)
Course Length: 3 Years
Marketing is an
exciting, vibrant and dynamic area impacting on
all our lives. From the major global brands to
the local corner shops, identifying customers and
meeting their needs is critical to business
survival and success. For many, this makes
marketing a particularly attractive career path,
giving ambitious individuals an opportunity to
face up to the challenge posed by an increasingly
competitive marketplace. The BA (Hons) Marketing
aims to develop student understanding of current
marketing principles in both business and non
profit contexts, together with their applications
in marketing practice. This course is designed to
meet the needs of tomorrow's marketing
professional and the range of skills fostered
will enable students to take advantage of
opportunities to progress in a career in
marketing management or a range of
sub-disciplines, such as marketing research,
account planning or customer service.
Year 1
Six mandatory
subjects provide a solid grounding in the
essential business disciplines combined with an
introduction to marketing.
Year 2
Student knowledge in
the key marketing areas is further developed in
the areas of marketing practice and research
while students commence their study of
specialised event management topics. General
business management is also featured.
Year 3
At the final year,
general business knowledge is developed with a
focus on policy and strategy. Knowledge and
competence in targeted areas of both marketing
and event management are developed in areas such
as Managing Events Risk, Events Operations and
Services Event Marketing.
Structure and Content
The programme
features a unique range of mandatory marketing
and event management subjects. Students on this
programme will receive a wide-ranging knowledge
of the most essential marketing concepts and
practices combined with knowledge of all
significant areas of event management. Specialist
events sector subjects provide knowledge and
critical understanding of current thinking and
practice across a range of events related areas.
As the course progresses, students learn to apply
the various methods and techniques they have
studied. They also learn to develop pragmatic
solutions to real problems and how to effectively
communicate information, ideas, complex problems
and solutions to a range of specialist and
non-specialist audiences.
Career Opportunities
Graduates from this
programme will have strong business knowledge and
competence in an event management context and will
be highly employable. They can expect to have a
wide range of opportunities and should easily find
suitable employment in the broad field of event
management across a range of both public and
private sector organisations such as central
government departments, international hotel
groups, incentive travel organisations and
professional conference organisers.
Teaching and Assessment
The BA (Hons)
Marketing with Event Management is taught mainly
through lectures and tutorials, with students
taking responsibility for a significant amount of
study outside scheduled class contact times.
Assessed work will consist of traditional
end-of-year examinations plus a significant
element of continuous assessment based on
coursework. Such coursework may involve
research-based reports, case studies, essays, or
practical assignments. An academically based
research project is required at third year.
Entry Requirements
To be considered for
admission, applicants must hold:
Programme Content
Year 1
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Core
- Business
Maths & Research Techniques
- Business
Administration
- Economics
- Information
Technology
- Principles
of Marketing
- Accounting
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Year 2
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Core
- Events
Planning
- Marketing
Research
- Special
Events Environment
- Hospitality
and Tourism Management
- Management
- Marketing
Practice
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Year 3 |
Core
- Marketing
Communications
- Events
Operations
- Business
Policy
- Project
- Services
Event Marketing
- Managing
Events Risk and Legal Requirements
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